HTC Vive announced today a price adjustment worldwide. From now on, consumers in Mainland China will be able to purchase Vive, which was originally priced at 6,888 yuan, at a price of 5,488 yuan, a decrease of 1,400 yuan. Coverage channels include Vive official website, Jingdong Vive official flagship store, Tmall Vive official flagship store and major offline sales channels. Customers who purchase Vive will also receive 3 beautiful games, Final Force and Super Monster free of charge, and will receive a one-month subscription service from VIVEPORT. At the same time, the US version of Vive will also be reduced from the original 799 US dollars to 599 US dollars, a decrease of 200 US dollars. HTC Chairman and Chief Executive Wang Xuehong stated: "Vive has always been committed to providing the highest quality, most advanced virtual reality system and promotes the popularity of VR in the global market. Vive's new pricing allows us to continue to fulfill this promise, let VR Reach a wider user base and further advance the entire industry." Han Congqing, president of HTC Vive China, said: “Our latest Chinese VR user survey shows that the proportion of users who are willing to purchase VR devices within a year has soared from 40% in the previous year to 90% this year. I believe that the new pricing This will help this desire to become a reality, and it will also benefit the partners in the entire Vive ecosystem, leading to a healthier virtuous cycle." Currently, Vive’s Viveport application platform currently has more than 1,100 independent content (China regions), including more than 900 Viveport PC-end application stores, more than 130 Viveport M mobile app stores, and more than 250 Viveport Arcade offline experience store systems. paragraph. More than 200 of these featured content have already entered Viveport's subscription service. Consumers can subscribe to the service at an ultra-low monthly price of 29.99 yuan and 5 apps per month. By the end of August, Viveport users can also enjoy a 20% discount on content and Vive currency recharges every day. Wang Congqing said in a telephone interview that Vive's global price adjustments are long-term adjustments, and that online and offline synchronizations are in progress, hoping to get equipment into more homes, schools and vertical industries. It is understood that the Vive products for this price reduction do not include the headlines of the Business Edition. Customers who purchased at the original price of 6888 yuan in the first 7 days will have the opportunity to receive compensation for the difference. As for the choice of time, Wang said that the fourth quarter is an important point in time, and a large number of students are returning to the campus and will therefore play a role in promoting the sales of Vive. So is this price adjustment related to the recent mass promotion of Oculus Rift and the listing of multiple domestic PC heads? Wang said that HTC Vive has started preparing for this price reduction 1-2 quarters ago, and it has nothing to do with other brands. Vive itself is already an industry leader, so you can define the direction of your product. The company itself has done a lot of user surveys before making this adjustment decision, I believe we can increase Vive sales, while increasing the attention of the VR industry. Earlier Oculus had promoted cooperation with foreign e-commerce platforms such as Amazon at the time of promotion. However, Wang Congqing said that although Vive has flagship stores on Tmall, Jingdong and other channels, the price cuts are already very large, so there will be no more Other channel cooperation promotions. For the issue of many Chinese people concerned about the Chinese version of the Vive all-in-one that will be launched in the second half of this year, Wang Congqing said that both the all-in-one PC and Vive's PC-based head will use Viveport as a content distribution platform. However, not all content can operate without any difference between PC-side VR and all-in-one VR. In addition to lowering prices, Vive also launched a brand-new “recommended courtesy†program for mainland China. From now on until October 31, 2017, all Vive users and consumers who purchased Vive during this period can get a set of “recommendation codeâ€. Friends can use this code to go to Vive's official website to complete the purchase of Vive equipment, and they can The Vive official website accessories voucher valued at RMB 200 will be awarded to the recommender at the same time, and the rewards can be accumulated without limit. 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