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Chairman of Guangdong Yayi Lighting Technology Co., Ltd. talked about LED for ten years
The company he led was one of the earliest LED application products manufacturers in China to propose the concept of LED lighting application. He has the first patent for LED lighting in China. The company he led and South China Normal University cooperated with Guangzhou Municipal Government to become Guangzhou LED Industry Research. The development base, the team he led developed the first true LCD-TV LED backlight module in China. His office is equipped with the first 42-inch LED backlight developed by the company with LED backlight core technology and Hisense. LCD TV, he is the chairman of Guangdong Yayi Lighting Technology Co., Ltd. Wu Wenfeng.
Talking about the industry
In recent years, the LED market has been somewhat confusing. A large number of inferior products were put on the market, causing people to be disappointed with LED lighting products. According to the national propaganda and guidance, people have formed high psychological expectations for the advantages of LED energy conservation, environmental protection and longevity. However, in the case that product technology, process, production and other issues have not been fully grasped and monitored, some do not Responsible manufacturers produce products with unqualified quality. As users without professional knowledge, users will only feel that this product is different from propaganda, so there is a psychological gap in the entire LED industry. This will harm the industry and is a heavy blow to LED companies that focus on brands and services.
The long life of LED applications is not guaranteed by the LED itself. The formation and emergence of LED lighting and other application products requires system technology development and rigorous process guarantee. In addition to LED light source, product protection structure, electronic components, power supply, control, process, etc. must be matched with them. There are no clear life requirements and technical standards at the link. For a simple example, if the life of an electronic device in a luminaire is 3,000 hours, even if the life of the LED itself reaches 50,000 hours, the life of the LED lamp thus produced will not exceed 3,000 hours. Therefore, the LED industry has high reliability at the same time, and the other supporting links must keep up with the requirements of LED light sources. Otherwise, it is difficult to manufacture advantageous LED application products.
The bottleneck in the development of LED application products is mainly price. In the field of lighting applications, according to the current market-based LED luminous efficiency, under the premise of ensuring energy saving of more than 50%, the ideal lighting effect can be achieved completely, but the product price is still several times or even tens higher than the traditional lighting fixtures. Times. In the field of TV backlight applications, the various technical parameters achieved by LED as a TV backlight source are far superior to CCFL (Cold Cathode Tube), but the price of LED backlight module is more than twice that of CCFL, so the price is still LED lighting. And backlight products have not yet been widely used as a threshold.
China's mainland region still faces great difficulties in making a difference in the upstream of LED. The core technology of LED upstream is in the hands of a few foreign people. Some technologies rely on craftsmanship and experience to support professionalism. It is not only based on theory and research and development. Even though Taiwan is superior to mainland China in terms of technology, it is very difficult to achieve substantial improvement and progress in the upstream extension and chip fields. Integrating domestic resources and strengthening cooperation with international brand enterprises is a more effective way out.
The LED industry is not necessarily a good thing. For some passing companies, it is an opportunity: they themselves do not expect to enter the industry, how to seek long-term development, as long as they meet the goal of making a profit, or temporarily transform into the LED industry due to other industry downturns. As a member of this industry, Guangdong Yayi Lighting still hopes that the LED industry can develop calmly, rationally and healthily in China.
Wu Wenfeng, Chairman of Guangdong Yayi Lighting Technology Co., Ltd. and Liu Jun, General Account Manager of Aladdin Lighting Network
Talk about the big picture
Financial crisis: crisis crisis, danger + opportunity. If there is danger, there will be opportunities. If you can seize the opportunity, you can also look at the operation of everyone. If you are afraid, most of them are panic caused by lack of confidence. As far as the current situation is concerned, the financial dilemma is unlikely to end in the short term. The financial crisis will not affect the LED industry. Because China is the largest consumer market for LED applications, the country's policy of expanding domestic demand will provide more market space for the development of the LED industry in China. In particular, the global policy of promoting energy conservation and emission reduction is more conducive to the rapid development of the LED industry. LED chips are mainly imported from abroad. Due to the financial crisis, foreign companies are facing greater operational difficulties. To further expand the market, the price of LED upstream products will be lowered, which will bring opportunities for the development of China's LED industry.
Standard setting: Urgent, but down to earth. China's LED industry urgently needs industry standards, such as LED brightness attenuation indicators, life, power, control systems, testing standards for related electronic components, lighting protection levels, connector standardization and so on.
However, the development of standards should be as objective, accurate, and down-to-earth as possible. The standards are too high, most of China's LED companies may not be able to achieve; the norms are too rough and meaningless.
At present, schools and scientific research institutions are mainly engaged in the formulation of standardization. It may be more reasonable to involve more enterprises. Only enterprises can truly understand the industry, truly understand the products, truly know what standards are needed, and can develop accurate and relevant industries. And product technical standards.
The future of the LED industry: objective propaganda, not too high-profile. The LED light source often mentioned in various seminars is too aggressive to replace the traditional lighting source in 5 years. This is a development trend, but the traditional light source also has the advantage of being difficult to completely replace, unless the light efficiency and price of the LED light source Fully close to traditional light sources.
Regarding the promotion and promotion of the LED industry and the road to future development, publicity should be appropriate but not too high-profile. The development of an industry requires proper guidance from the government and the media. As far as the government is concerned, it may consider integrating resources to give the Chinese LED industry a stable incubation period and to play the role of government coordination, management and guidance. As the media, we should maintain a calm and objective stance, closely and truthfully reflect the progress of the industry, and do not follow the trend, but do not overheat some trends.
Talking about business
The positioning of Guangdong Yayi Lighting is: a technology-based manufacturing enterprise. Unremitting technological innovation drives the core competitiveness of enterprises. In the company's development process, based on mastering product core technology, high industrialization level, advanced production technology, and automated production capacity. More capital and energy flow to technology research and development, reliability testing, etc., rather than just to expand production scale.
In 2009, Guangdong Yayi Lighting Technology Co., Ltd. will establish a joint venture with the world-famous LED device manufacturer Malaysia OMEGA (Omega) in Guangzhou. The development goal of the joint venture company is to become a Chinese LED application product. The leading enterprise; the second is to enter the international market and become a global diversified LED optoelectronics enterprise; the third is to enter the capital market within three years, but hope to be able to go public naturally, and will not deliberately go public for listing.
Guangdong Yayi Semiconductor participated in the Beijing Olympic lighting project, but the propaganda did not want to mix water. At the beginning of 2007, it passed the qualification review of the Beijing National Aquatics Center and became one of the eight bidding companies in the Water Cube. At the end of 2007, the lighting production and engineering construction tasks of the water cube inner membrane and swimming pool decoration lighting project were completed. However, it is rare to see any publicity. The reason is that Guangdong Yayi Semiconductor is consciously involved in the Olympic project. The scale of participation in the Olympic project is not high. During the Olympic Games, many companies have actually participated in the Olympic project, and there are also only the Olympics. With this gimmick publicity, Guangdong Yayi Lighting did not want to flock to the Olympics.
If you carefully read the comments and quotations of General Wu, you will get such a sensory impression: his thinking is clear and expressed in place; his position on Yayi Lighting and Asia-Europe Optoelectronics is very clear, and he understands the Chinese LED industry. Very thorough, he is eagerly awaiting the development of China's LED industry. If you still haven't made such an impression, perhaps because the reporter has not been able to express Wu's views thoroughly, perhaps because you have not been able to personally listen to his comments on Wu Zonghe and Guangdong Yayi Lighting. And Asia-Europe is more concerned, he and his company will give you a vivid impression.
Reporter's Notes: At the beginning of the interview, General Wu calmly calmed down and directed the reporter's interview outline. He explained the explanation one by one in an orderly and clear manner. The interview progressed, and when it came to the rise, more opinions on the development of the industry and enterprises were brilliant.
During the interview, Mr. Wu has been very busy. The two-hour interview process was interrupted by telephone and employee requests for more than ten times. Mr. Wu signed or ordered, and always continued to be just stopped at the first time of stopping the pen and looking up. Interrupted topics, sharp thinking, coherent topics, expression and logic are clear.
At the end of the interview, Wu always got up and sent the reporter out, standing tall and straight, and casually told him that he was a soldier's resume. The reporter is not only a shock.
In the Chinese business community, there are such a group of shining entrepreneurs, Liu Chuanzhi, founder of Lenovo Group, Ren Zhengfei, CEO of Shenzhen Huawei, Wang Shi, Chairman of Vanke Real Estate, and Zhu Xinli, Chairman of Huiyuan Juice. They all have a common character, and they have achieved success. Amazing career. Wu Wenfeng, also a private entrepreneur who has experienced military training, has become a shining entrepreneur in China's LED lighting industry. Perhaps he has never looked forward to it, but the industry and us are expecting.
Learn about Guangdong Yayi:
Guangdong Yayi: Witness the development of China's LED industry (Photos)
Guangdong Yayi Aladdin Lighting Network Online Exhibition Hall 