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The lighting design of the brand store, if you can design a poetic lighting effect according to their own category characteristics and store layout, with LED and other energy-saving light sources as the entry point, as long as you can design several distinctive lighting in a mall, It will attract more customers; as long as the chain store is designed, it can be applied to other stores to develop more new customers. Obviously, this is a more promising market.
At present, mainstream LED brands are committed to becoming a first-class green lighting solution provider, providing integrated lighting solutions integrating lighting design, light applications, light sources and electrical appliances for various brand chain stores. The competition in this market is becoming more and more intense. The sales force of LED enterprises will depend on factors such as “scale effect†and “light design levelâ€. The “light design level†is closely related to the terminal experience.
If LED companies want to quickly occupy this market, such as Guangmingyuan and other professional energy-saving light source manufacturing and service enterprises, it is necessary to help businesses seize more engineering sales share, and at the same time, it needs to have a high reputation in the terminal engineering consumer market. At present, LED is capable of meeting most of the lighting design requirements of indoor lighting. If the brand enterprise can integrate many years of manufacturing scale, engineering distribution experience and lighting design, it indicates that the channel for winning by sales has been opened. , to achieve an organic combination of product development and terminal experience.
LED is an emerging application light source, and the brand monopoly chain is also one of the lighting engineering channel channels. The old lighting enterprises with traditional lighting design strength firmly occupy the domestic engineering market, so that they have missed the opportunity to lay a stable and stable network in the country. It is no easy task for OEMs, exporters, or companies that focus solely on R&D.
However, although such enterprises have entered the field of LED commercial lighting, especially brand chain stores, they have an advantage in light source technology, understanding of light and scientific lighting in commercial lighting, and in light applications and overall lighting design. There are also strong teams in the area. If you can form your own core competitiveness in the art of lighting design in line with domestic tastes, the upgrade of engineering channels is affirmative. Of course, it is inseparable from the improvement of products, team, positioning, management, brand and other factors.
(Source of this article: Hong Yannan, Chairman of Heshan Guangmingyuan Lighting Appliance Co., Ltd.) 
Hong Yannan: Brand store market is big
[Source: Gaogong LED's "LED Lighting Channel" magazine February issue / Zhou Jianhua] In the past two years, some clothing, jewelry, watches and other brand stores gradually spread from the coastal provinces to the developed second-tier cities, attracting customers with lighting The storefront has become a strategy for merchants, and creating artistic lighting has become a major demand for new stores. The traditional lighting of some shopping malls is basic lighting, which can not meet the needs of brand stores, and the electricity costs are also expensive. If the key lighting is added, the basic lighting is too high to be contrasted, the lighting has no artistic effect, and the attraction to customers is insufficient.