Wen / Cui Yuxian After just saying two words, Cook would have to stop and clear his throat, wipe his eyes with his right hand tears. Not only Cook, but the voice of Qiao Zhuozhuo at the beginning of the session made many fruit powder feelings of emotion. This is what Apple intended: This is the tenth anniversary new product conference that was arranged at Apple's new headquarters Steve Jobs Theatre, is to pay tribute to Jobs. After Apple Watch, Apple TV, iPhone 8 series, Cook released the iPhone X (iPhone10) that he believes represents the future technological direction. This version of the iPhone not only carries the expectations of consumers, but also is extremely critical for Apple: For Apple, which has been flooded with too many negative news such as “lazy innovationâ€, “sales declineâ€, “low-end financial reportsâ€, etc. Slightly grim: The Chinese market experienced a six-quarter decline in a row. Apple’s rival, Samsung, announced that the number of Galaxy Note 8 bookings reached the highest level in the Note series on the day before Apple’s new product launch. The number of bookings within five days was Note 7 2.5 times. After the iPhone, Huawei, vivo, Jin Li and other large waves of domestic mobile phones have followed suit. Due to adoption of new technologies and rising supply chain costs, the iPhone X, which has significantly increased its prices, will still have a charisma to allow consumers to recharge their faith? This time, Apple used these black technologies This time, Apple released the third generation of smart watches, a new generation of Apple TV and iPhone 8, iPhone 8 Plus and iPhone X with special significance. Although Apple employees are explaining the iPhone 8/8 Plus configuration, it will make people feel that they are listening to the iPhone 7. But in some details and new technology operations, the iPhone 8 series is even more exciting. Perhaps to pay tribute to the classic, the new machine uses double-glazed glass; it uses the A11 chip that everyone expects, and Apple's independently developed GPU. In terms of new technology, the iPhone 8 series adds AR technology, joins Qi wireless charging, and supports fast charging. In order to pay tribute to Jobs, Apple also released the iPhone X. Apple said that this is a product that sets the tone for future development. Apple not only jumped on the digital continuation, but also made a new design in appearance. As predicted by the outside world, the iPhone X uses a full-screen design. For this reason, the physical Home button is canceled, and a completely new interactive language has been designed. In the absence of fingerprint unlocking, face recognition unlocking technology was used. Moreover, Apple mentioned artificial intelligence technology. The A11 has a built-in neural engine that uses artificial intelligence and machine learning methods to improve the recognition rate and accuracy in a combination of software and hardware. For this conference, Linda, director of research on smart phone strategic services at SA, believes that Apple's biggest advantage is its own closed-loop ecosystem. This new iPhone X also has some breakthroughs in hardware, including face recognition technology (FaceID) on top of 3D technology, some developments in augmented reality technology in hardware and software, and some innovations in full-screen design. "However, canceling the home button to switch to full gestures may require the user to have a learning curve," Linda said. The price increase will push fruit powder to domestic manufacturers? In addition to configuration parameters, prices may be the biggest concern since Apple released new products. Earlier in the conference, some analysts expected the price of the iPhone X to be more than a thousand US dollars. For the Chinese market, plus tariffs, the price may exceed 10,000 yuan. At present, Apple's official website in China announced that the price of the iPhone X National Bank Edition is 8,388 yuan and 9,988 yuan, respectively, which has become Apple's most expensive mobile phone in history. In response, some analysts believe that Apple's price increase may push some of the fruit powder to local manufacturers. In 2017, domestic mobile phone makers clamoring for profits have raised their prices, but the price is only about 4,000 yuan. Huawei's P10 launched in the first half of the year pushed the price to 5588 yuan. Moreover, Apple's new technology used in new products, Chinese local manufacturers have. However, Linda believes that for the full payment user, it does represent an improvement of the threshold. For users paying by installments, the cost of apportioning to each month should not change much. In addition, taking into account the market dominated by operators in developed countries, subsidy or installment payment methods dominate, and the increase in prices should not cause a great burden on consumers. However, it believes that excessively high prices in markets dominated by emerging open channels will indeed limit sales in the mass market. Will Apple's altar be maintained? From the data, Apple's iPhone sales are not ideal. The first quarter mobile phone shipment report released by market research organization IDC showed that in the global smart phone market, Samsung occupied the first place, its market share dropped from 23.8% in the same period last year to 22.8%; Apple ranked second, 15.4 from the same period of last year. % dropped to 14.9%. Apple's second quarter report also showed that iPhone sales sold 50.76 million units, not only lower than the expected 52.72 million units, but also lower than the 51.19 million units in the same period last year. Especially in the Chinese market, there has been a six-quarter decline in contact. The latest figures released by Counterpoint Research show that in June and July of this year, Huawei’s smartphone shipments have successfully surpassed Apple’s iPhone. In addition to the decline in sales volume, every Apple conference was crowned with "indifferent innovation". However, for Apple's lack of innovation, there is no innovation. One plus CEO Liu Zuohu once said bluntly: foolish people would say such things. I think this is an ignorant person, not an industry or a product. If Apple's products are carefully looked at, the insider will understand at a glance that some craftsmanship is not easy. He took the curvature of the iPhone 7's camera port as an example. Only that radian made Foxconn debug for a year. "These are all great advances in craftsmanship. This design will stand the test of time," said Liu Zuhu. Even Lei Jun, who holds an apple for comparison at each conference, will adjust the time due to the overlap with Apple's release time. Lei Jun said that Apple is an emperor superstar, to maintain a modest learning attitude. It also acknowledges that Apple is a god in the mobile phone industry. Therefore, out of respect for Apple, the time for MIX2 launch was one day ahead of schedule. “I think we have to work hard to improve the design, so that the quality of domestic mobile phones is getting closer and even one day more than the quality of the international big.†Lei Jun had said before the Apple 10th Anniversary Edition conference. This also means that domestic mobile phones have a certain gap between product design and Apple. Therefore, although every time after the Apple conference, many people spit, but Apple's single product data proves again that it is indeed a good product. From Counterpoint Research announced that in July the world’s best-selling 10 smartphones were won by Apple, respectively, iPhone7/7plus released last year. Counterpoint pointed out that the iPhone 7 and iPhone 7 Plus are still the best selling smart phones in the world. "It seems to be Apple's unique law." Industry sources concluded: "Every time after the end of the Apple conference will be ridiculed, but still a lot of people to buy." Similarly, the iPhone X is ugly and complains that it has no fingerprint recognition and is believed to follow Android... So will the tenth anniversary iPhone X continue this law? In this regard, Linda, director of strategic service research for smart phones for SA, is more optimistic. In his opinion, thanks to the launch of new products, Apple is likely to create a new high for iPhone global sales in the third and fourth quarters. Performance in the Chinese market will also increase, but it is less likely that it will return to peak sales in the Chinese market in 2015. This is a severe test. Lithium Ion Battery,5G Integrated Battery,Custom Ups Lithium Ion Battery,Communication Ladder Backup Battery Wolong Electric Group Zhejiang Dengta Power Source Co.,Ltd , https://www.wldtbattery.com