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Storm video: From the competitive player to the creator of the future, this week, Zhang Pengyu, head of storm audio and video, said that this year, the storm will fully embrace the information flow and use this model to upgrade and update the PC and mobile storm media. , Storm TV software, storm mirror APP and Storm Sports APP and other software, set up a set of information flow of thousands of thousands of films and television and pan-entertainment content recommendation service system, complete the re-definition of product models, greatly enhance the user experience And user data. Storm video from the traditional video upgrade to the industry's first to achieve video and video information flow, and promote the video experience into the long video + information era. According to the data, the number of hits on the mobile screen of Storm Video increased by 80%, the duration increased by 50%, and the per-stream traffic of Storm Sports increased by 66%. The per capita use time of Storm Mirror increased by more than 50%, and the CTR of Storm AI TV increased by more than 45%. 
Storm TV: Popularization of artificial intelligence TV storms, promote Chinese TV into the AI ​​era Storm TV CEO Liu Yaoping believes that whether the entire industry, or storm TV, have the opportunity to break the TV industry in the third revolution, and equipment era It will end soon, and the "helper" era is coming. The third revolution in the television industry represented by artificial intelligence is ready to come. The television industry is about to usher in new opportunities. The artificial intelligence voice TV represented by Storm AI TV will certainly produce great user value and enormous commercial ecological value, and promote Chinese TV into the AI ​​era. 
During the festival, Storm TV launched a trade-in for all television users across the country, eliminated traditional television, and redeemed artificial intelligence TV, deducting a maximum of 1,000 yuan. Storm AI TV for the new season, straight down 500 yuan. Users can participate in discounts on platforms such as JD.com, Tmall, Suning, Storm Mall, Stormwind.com, and Storm TV.
Storm mirror: VR experience and then upgrade, into the daydream of the age of the storm mirror CEO Huang Xiaojie said that 2017 is a key year for the VR industry to cross the gap. With Daydream pushing mobile VR into the 2.0 era, the upgrading of mobile VR interactions has spawned highly interactive mobile VR games, including 3DOF somatosensory handle delays of less than 20 milliseconds, giving users a better experience; Daydream existing games 145 In 2018, it will exceed 500, producing more content; Daydream's mobile phone sales will reach 100 million units, which will generate 500 million US dollars in content consumption. In the next 12 months, Daydream will lead the rapid growth of VR. Storm Mirror will focus on promoting the popularity of VR daydreaming somatosensory game market, promoting the VR experience to upgrade into the day and night somatosensory era. 
During the festival, the Storm mirror took advantage of the resources of more than 6,000 offline stores in the storm to launch a new exchange for all VR users across the country and popularize the daydreaming somatosensory gaming experience. Users can use the old VR glasses of the unrestricted brand to redeem. 249 yuan worth of storm mirror daydreaming body suit.
Storm e-commerce: 100 million yuan in product category coupons, 480 spike single product storm e-commerce in April 2017 formally established and on-line operations, the same year in July the latest version of the storm shop online. At the beginning of the line, it was the main project of storm TV, storm mirror, storm video members and other hardware and virtual products. It was the official online sales platform for storm product accessories. At the same time, Stormwind Mall rapidly expanded the IP around 15 TVs and started cooperation with 200 SKUs in the short term. Create closed-loop flow of video content to derivatives around video and television, start distribution in the form of video + e-commerce, and realize the need for users to buy while watching.
During the festival, Stormwind Mall will distribute a total of 100 million yuan worth of coupons. Collect 5 cards of “Storm 11 Years†to win 10,000 Storm Spree, 58 å‹ AI TV, Matrix Machine, VIP Card and Universal Ticket. Daily spike, 480 seconds to kill a single product, four times a day, for 30 days, storm TV, Storm mirror member IP around everything.
Storm Financial: Explosive Funding 9.19% Novice Standard Product Fun Finance Windstorming At this stage, the main business is internet banking, which also has credit business. Has launched a live product "Cheap Po" and regular products "Storm Po", set two live products "every day." The credit loan service “borrowed by the storm†allows the user to complete the credit evaluation and loan application operations on the mobile terminal.
During the festival, Storm Financial launched a 9.19% off-label product, and the new customers enjoyed 21 days of high-yield wealth management on 9.19%, bought financial products from Storm Financial, sent Stormwind members, daydream packages, and TVs. Zero dollar purchase, play financial management, win iPhone8.
Storm Sports: Mud Run "Free yourself, dare to create"
As a leading mobile internet sports platform, Storm Sports is committed to building a sports connector and connecting the sports content, sports events, business services and user platforms in a technological way. After the initial completion of the user platform construction, Storm Sports will continue to build new ones. The connection, upgrade the user experience, provide sports fans with a better sports lifestyle.
Mud run is the first time that Storm Sports builds the IP of the event, marking the opening of a new connected section for Storm Sports. The stormy muddy run will be held on September 16 at the Lotus Hill Ski Resort in Beijing. During the fan festival, download the Storm Sports APP to grab tickets for free to win the kit.
About Storm Group Storm Group (stock code: 300431) - Established in January 2007 as one of the largest Internet video broadcasting platforms in China, it focuses on Internet video services. After Stormy Group successfully listed on the Shenzhen Stock Exchange on March 24, 2015, it launched the "Global DT Big Entertainment" strategy to rapidly expand the Internet entertainment business with the federal ecological model. After 10 years of development, Stormwind Group has evolved from a single video player to a large entertainment layout centered on DT, and actively deployed on platforms such as video, virtual reality, Internet TV, and Internet sports. By the end of 2016, the monthly live user traffic of the Storm Video Platform exceeded 200 million and the peak daily activity reached 54 million. The cumulative sales volume of Storm Mirror exceeded 2 million units, ranking first in China's virtual reality industry and leading in the world. The cumulative shipments of Storm TV exceeded 1 million units, setting a new record for the number of newly-created brands in the Internet TV industry to break the first one million units.
Storm Group’s corporate mission is to “continue to create new entertainment experiencesâ€.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Storms open 2017 fandom festival brand and strategy upgrade
(September 6, 2017, Beijing) Today, the Stormwind Group's 2017 fan festival was officially launched at the Beijing Aoya Convention and Exhibition Center. The current fan festival will continue from September 6th to October 9th. In the form of new upgrades and new retail services, hundreds of millions of users are backed by long-term support and feel a different kind of new storm. The Dream Girl Group 1022 Female Voice is the experience ambassador for this year's Stormwind Festival, helping more young users to experience a better and more exciting new experience of Internet entertainment. At the opening ceremony of the 2017 Wind Fan Festival, Feng Xin, CEO of Storm Group, stated that since the listing of Stormwind Group, the strategy has been upgrading and focusing. From the DT big entertainment strategy in 2015 to the N421 strategy in 2016, we upgraded to today's AI strategy. The core business focuses on TV and VR as two new video portals. This year's fan festival, the storm will focus on "upgrading" to promote the industry from video, TV, and VR. First, AI+ information flow, from the current hot drama to the short video stream, from competitive The play tools, to the creators leading the future, continue to create new entertainment experiences for users. Secondly, AI+ speaks voice smart TV far away, and China's big screen entertainment enters the real fun era of AI. Thirdly, Day Dream's day-to-day dreams interact with each other and popularize VR content for Chinese VR users. During the festival, Storm TV launched a trade-in for all television users across the country, eliminated traditional television, and redeemed artificial intelligence television, deducting a maximum of 1,000 yuan. Storm AI TV for the new season, straight down 500 yuan. Users can participate in discounts on platforms such as JD.com, Tmall, Suning, Storm Mall, Stormwind.com, and Storm TV. Storm mirror will also use the resources of more than 6,000 storm stores to launch a brand-new game for all VR users across the country, popularizing daydreaming somatosensory gaming experience. Users can purchase 249 yuan worth of old VR glasses with an unlimited number of brands. Storm mirror daydreaming suit. STORM wireless terminal fully upgraded the information flow, and through personalized recommendation, it realized full exposure of long-tailed video resources and short video resources. The existing content resources are more substantial, achieving long video titles, cover map coverage 60%+, short 500,000 video content coverage. At the same time, the homepage has been transformed from a hot-film index into a personalized information stream, which has greatly reduced the user's consumption path and is fully human-oriented. What users like is a good movie. During the festival season, Storm Video VIP buy 6 get 6 free, buy 3 get 2 and watch movies with Storm video will be more affordable. In May of this year, Storm TV released the artificial intelligence voice TV X5 ECHO series, the industry's first artificial intelligence TV, to achieve more natural people through innovative remote control remote talk voice and subversive, perceivable artificial intelligence scene service. Machine interaction, perfect interpretation of artificial intelligence, leading the TV into the family assistant era. After the storm artificial intelligence TV came out, it obtained 99% of users' praises on the e-commerce platform, the operating rate increased from 40% to 65%, and the duration of use increased from 5.2 hours to 7 hours. The biggest difference between this product and the remote control-based voice command interaction method released by Xiaomi, Leshi, and Xiaowei is that it spans the threshold of the remote control, the TV does not need to be turned on, and the scene is triggered at any time. Talk about speech, trigger at any time, and stand by at any time." In 2017, Storm Mirror introduced the new Matrix machine, which uses 3K screens to improve the clarity of the screen. The split-head design reduces head weight to 230 grams. The user wears more comfortably, and the delay will be less than 17 milliseconds. Dizziness situation. Fully compatible with Daydream somatosensory games. At present, the Storm Mirror game platform has been on the line more than 100 somatosensory games, the new game is still constantly updated. At the same time, Storm Mirror also launched the CP support program, focusing on creating three games with more than 1 million in revenue. It is estimated that by June 2018, there will be more than 400 games in the Storm Magic Mirror APP.
The new retail model will be upgraded, and the “new-for-new†brand will provide new benefits for TV and VR users across the country.
In order to upgrade the user experience and efficiency, this year's fan festival has fully upgraded the new retail model, opened up online and offline users, and improved user experience and shopping efficiency. With the user as the center, the whole chain of drainage, transformation, operation and service can be realized. Through the reconstruction of business value, it created three profit models: hardware revenue, content bonus, and category expansion. In the country's 22 regions, more than 6,000 stores, and nearly 2,000 counties/districts and above administrative regions, the nationwide user "renewal of old" activities.