Consumption upgrades to meet the needs of a better life

A few days ago, He Yang, an observer of the home appliance industry, said that in the face of consumption upgrades, the home appliance industry should rely on the trend of branding, health and intelligence to optimize the industrial structure and expand the product layout.

As the home appliance industry in an important field of life, although following the general trend of consumption upgrading in recent years, it has gradually entered a new development stage, but in the view of experts in the relevant industry, the problem of unbalanced and insufficient development of the home appliance industry still exists: first, due to The monopoly of technology has caused many consumers to "see price changes" and cannot afford and own high-quality products. Second, the application of cutting-edge technology in consumer products is slow, and more of them stay in laboratories or national industrial uses, and penetrate into The consumption level cannot keep up.

Facing the contradiction between a better life and the development of the industry, how do home appliance merchants use the trend of branding, health and intelligence to optimize the industrial structure, expand product layout, accelerate technological innovation, and upgrade product and market links through consumption upgrades To meet consumers' desire for a better home?

Break the technical monopoly and let more consumers enjoy the "noble and not expensive" products

"The base of consumption upgrade is manufacturing upgrade." He Yang, an observer of the home appliance industry, analyzed that before the home appliance industry was unevenly developed, many high-end technologies and product quality were concentrated in the hands of a few home appliance companies and foreign brands. The monopoly of technology led to high prices. For ordinary consumers, the pursuit of an ideal home environment and home appliances requires huge costs.

Take Sharp, a well-known global appliance brand, as an example. In the early days, although the screen, technology, product quality, etc. were at the world-class level, and were also the industry's technical standard setters, after all, the price was still higher, and it was not close to the people compared with domestic TVs. As a result, mass consumers are very trusting in Sharp TV products, but looking at the price, they dare not sell.

After the capital injection and empowerment of Foxconn, Sharp took advantage of Foxconn ’s industrial chain to increase the scale of mass production by improving processing efficiency and reducing the supply chain link. The production cost of high-end home appliances was greatly reduced, and the price was "not expensive". Sharp's consistent technical quality and product quality are held by the core technology itself. Through the sinking of the core technology in each product line, different TV products have high-quality technology and have achieved "noble" in quality.

As the market operator of Sharp TV, Dr. Chen Guoguo, vice president of Foxconn, said that Sharp positioned the product as “noble and not expensive” by virtue of its technological advantages and Foxconn ’s industrial chain advantages, which is to make technology based on user experience to innovate, in line with consumer upgrades, and to the Chinese market At the same time, the price can be accepted by consumers, so that Chinese users can more easily enjoy the life changes brought by high-quality products.

"Consumption upgrades should change consumption choices based on nobleness and nobleness." Zhang Ding, a think tank researcher engaged in consumer economic research, believes that "nobleness is not expensive" is the key to products that meet the needs of consumption to meet the needs of a better life. word.

Widely popularize cutting-edge technology and boost the level of civilian-grade products

Zhang Ding said that in addition to being unable to meet the needs of a better life because of its high price, another important factor is that the application of cutting-edge technology is slow or cannot be applied in real life. Some technologies that could create more quality for life are currently stuck in experiments. The industrial use of the room or the country cannot penetrate to the level of consumption, and it has formed an awkward reality that the rich cannot buy a good life.

"Through manufacturing upgrades and the integration of the industrial chain, production costs are reduced, core technologies sink into various product lines, and high-end products are introduced into ordinary people's homes. This is the main path for the home appliance industry to respond to the needs of a better life and uneven and inadequate development. One. "He Yang, an observer of the home appliance industry, said.

Among high-end home appliance brands, Sharp is equipped with Foxconn ’s most advanced full industry chain and launched 60-inch and 70-inch screens to meet market demand. Especially in June this year, Sharp launched the first truly integrated Foxconn manufacturing process and Sharp panel technology. The Sharp Kuang series of products, with "wide, deep, high, and speed"-new features of cadmium-free wide color gamut, high dynamic contrast depth of field effect, high brightness contrast, and dual decoding processing speed, have fundamentally improved consumers Audiovisual experience.

However, when enjoying the visual pleasure brought by the large screen, some consumers have stopped looking at the large screen due to factors such as the small size of the living room. To this end, Sharp continues to innovate in display resolution technology, from 2K to 4K, and then apply the most advanced 8K display technology to large-screen TVs, continuously shortening the distance between people and TV sets. With the power of a 60-inch 4K TV, the appropriate viewing distance is about 2.5 meters. In an 8K environment, the viewing distance is reduced to 60 cm or 70 cm, and the length of one arm can interact with the TV.

In fact, the transformation of the most advanced technology from the laboratory to consumer life is getting faster and faster. In the second half of 2016, Foxconn and Sharp established an 8K display ecosystem laboratory in Shenzhen, and launched the world's first 8K TV at the end of August this year.

"Sharp launched 8K technology, not just to improve the viewing comfort of large-screen TVs through resolution." 8K video is not only the cornerstone of 2025 made in China, but also the key to improving human life in the future. “The relevant person in charge of Sharp said that Sharp has deployed 8K ecology and 5G technology, leading the overall upgrade of the industry with the most advanced technology, and promoting the balanced development of the home appliance industry at the high-end level.

It is reported that in Sharp's 8K ecological application, with the support of 8K ultra-fine image quality and the support of 5G technology for high-speed network with low latency, whether it is basic video calling, online shopping, or even real-time traffic big data in the future, Security systems based on face recognition technology will break through the limitations of existing technologies and break the final boundary between real and virtual when people communicate with the Internet. In the future, combined with the public cloud, the large TV screen will be combined with safe life, transportation life, educational life, and industrial life to form different large-screen scenarios. The combination of TV and surveillance creates a home security entrance; the combination of TV and car forms a network of vehicles, enabling you to start the car at home, or synchronize the car data with the TV; educational life scenarios, whether it is child education or adult re-education, as well as academic, The needs of movies or conferences can be realized on the big screen.

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