Three elements of the hot pattern of smart locks: market, policy, and technology

In recent years, with the development of technology and the growth of user demand, intelligent products have continued to enter thousands of homes. As the "entry-level" product of smart homes, smart locks have become the focus of many technology giants and door lock companies.

According to statistics, there are 1,129 smart lock companies and more than 2,800 brands across the country. The blue ocean market for smart locks has been formed, and the current hot pattern of smart locks cannot be achieved without three elements: market, policy, and technology.

Three elements of the hot pattern of smart locks: market, policy, and technology

Market factors

According to statistics, there are about 460 million households in my country. In densely populated cities and towns, about 20% of the population is rented, and the proportion of renting in first-tier cities is as high as 40%. From the perspective of urban development and urban resources, the future is expected The proportion of rental housing will exceed 50%. This special situation will accelerate the demand for smart locks in existing rental housing and public rental housing and apartments under construction.

In addition, the number of the proletariat in China in 2017 has reached 385 million and is expected to increase to 480 million in 2022. This part of the well-educated and highly accepted group will take the lead in completing the consumption education of smart locks and become the main force in smart lock consumption. Enjoy the ultimate convenience of smart home; According to data, under China's special economic system, there are various large, medium and small enterprises. In 2015 alone, the number of small and medium-sized enterprises exceeded 70 million, and it is showing a steady increase year by year. , And the demand for smart locks in corporate departmental settings and office spaces is estimated to be several times that of 70 million.

In summary, my country only has three items: accommodation rooms, urban residential houses, and corporate office spaces. The market potential demand for smart locks is extremely considerable, and the industry has devoted themselves to this "big cake" through sensitive market grasp, fiercely competing for "smart locks" "battlefield.

Policy factors

With the continuous development of human society, the future cities will carry more and more people. At present, my country is in a period of accelerated urbanization, and the problem of "urban diseases" in some areas is becoming more and more serious. In order to solve the problems of urban development and realize the sustainable development of cities, the construction of smart cities has become an irreversible historical trend of urban development in the world today.

With the rise of smart cities, security has also become intelligent to improve construction needs. The gradual strengthening of the correlation between security technology and the Internet provides an opportunity for the development of smart locks. Looking at the domestic "smart city" construction in the past few years, to a large extent, it has been developed by the security system. It can be said that security is the foundation of smart city construction.

Once the "smart city" construction was proposed in 2012, many well-known IoT companies and well-known real estate companies have focused on this strategy for deployment.

Technical factors

The Internet of Things technology and artificial intelligence continue to be vertical to the application field, accelerating the development of smart locks. As the initiator of the "2017 White Paper on the Application and Development of China's Smart Locks", Deschmann, in conjunction with Alibaba Cloud and other well-known companies in the IoT industry chain, has deeply interpreted multiple dimensions of the industry. At the 2018 Shenzhen Yunqi Conference, Deschmann once again teamed up with Ali to launch the Xiaodi T86 equipped with the link Security ID2 security chip, which comprehensively upgraded the security and privacy of the smart lock in the alarm function, temporary key, remote monitoring, family management and other functions. Sex, forging a more solid barrier for family security.

There is no end to the implementation of home security with smart locks as the core, and technological development supports the development of smart locks. Smart lock companies, while exporting their own products, are also spreading the healthy concept of intelligent life, relying on various black technologies, and constantly making efforts to solve the consumer's pain points, based on quality, to meet the ever-increasing needs of users. The constant iteration of new technologies also frequently ignite the passion of consumption and industry competition.

Intelligent and convenient is the vision of intelligent life. Whether it is the purpose of market, policy, or technology, they all end up in the same way: to "lighten the burden" on people's lives and make cities smarter and better. The craze for smart locks also confirms the awakening of people's smart life concept.

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