Out of the game - Guzhen lighting market analysis


In the early morning of July 10 last year, during the World Cup finals to 110 minutes, due to friction with the other side, three-time world footballer, French team captain Zidane knocked down Italy's Materazzi, referee Elysson according to the stadium After the slow motion of the big screen confirmed the facts of the foul, he decisively "please" him out of the court. The French team also returned because of Zidane's early "falling tide, and finally hated in the penalty shootout."

There is no doubt that those who do not keep the rules of the game, whether they are "Zidane", "Ronaldo" or even "Beckham", will soon be shown by the referee and even expelled from the regular stadium. The same is true of the market.

In 1982, the ancient town gave birth to the first lamp and the first company to do the lamp. In 1999, the ancient town successfully held the first lamp fair, with more than 600 production companies. By 2002, in just 20 years, the ancient town had created a myth of the "China Lighting Capital", and the number of enterprises has increased dramatically to more than 1,800. With the continuous effect of industrial clusters, the ancient town has gradually formed a market situation where thousands of merchants have gathered. Large and small investors have flocked to the ancient towns. Up to now, the number of lighting and lighting enterprises in Guzhen has reached more than 5,000, and the total output value of lighting and lighting enterprises has also reached 11.579 billion yuan. The great achievements of the lighting industry in Guzhen are obvious to all.

However, the data provided by the relevant departments of the ancient town show that there are currently more than 500 lighting and lighting enterprises in the ancient town, accounting for about 10% of the total lighting lighting enterprises in Guzhen. It is worth mentioning that the total output value of these 10% enterprises It has exceeded 100 million yuan, accounting for more than 85% of the total output value of Guzhen Lighting and Lighting Enterprises. The annual tax paid by the state is also over 85%. This set of data clearly shows that the 10% of the enterprises that truly support the "China Lighting Capital". The other 90% of small and medium-sized enterprises contribute a certain amount of tax to the country every year. However, because these small and medium-sized enterprises are mixed, the mixed dangers are brought to the town government and related administrative departments. Among them, a group of black sheep are separated from the national laws and regulations, market rules and the supervision of relevant administrative departments, or counterfeit other people’s products, or steal other people’s trademarks, or swindle goods to manufacturers, or evade national taxes, etc. The behavior seriously interfered with the normal business order of the lamp enterprises, seriously undermined the investment environment of the lamp capital, and brought a very bad influence to the "China Lighting Capital". They are like "Zidane" who does not follow the rules of the game on the court. They may smear the face of the lamp people at any time, so that "China's lighting capital" is eclipsed in front of the world. Without a doubt, they should be like "Qi" "Dane" was shown a red card to be expelled

Recently, commissioned by Zhongshan Guzhen Industrial and Commercial Bureau, the “Lighting Vision” website () notified 2,589 overdue inspection photos of Guzhen in 2006, which is no different for these listed companies. Zhang "red card", its strength, can be seen. I still remember that at the beginning of 2006, the newspaper used 17 editions to give the ancient town enterprises "bright red cards". Today, more than 80% of the enterprises that have been "bright red cards" have already withdrawn from the historical stage. This time the collective exposure, how many enterprises in the ancient town will fade out of people's attention? We don't know.

Mr. Yifan said that the "Guzhen Lighting" newspaper actively cooperated with the industrial and commercial departments to conduct collective "exposure" of overdue inspection companies, on the one hand, to inform enterprises that have overdue inspections in time to complete the formalities; It is to remind the vast number of merchants across the country not to cooperate with illegal enterprises to prevent accidents, so as not to be defrauded or defrauded. The ultimate goal of this move is to purify the operating environment of the lights and create a good atmosphere for the integrity management of the lamps. Mr. Yifan also said that the rise and fall of the industry, the husband is responsible, as the mainstream media of the lighting industry, in line with the "Yan Deng Dumei tree leader brand" purpose, "Guzhen Lighting" will actively cooperate with the ancient town government every year, Relevant functional departments such as industry and commerce, taxation, etc., exposed the illegal enterprises, and expelled the "Zidane" who did not follow the rules of the game in the lighting industry!



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