On May 8th, 360 mobile phones held a new product launch conference and released the N series new product, N7, starting at 1699 yuan. 360 mobile phone N7 is a high-performance gaming mobile phone, with large memory, large battery, 360 mobile phone N series selling point, but also with the popular "eat chicken" game to support the current mainstream large-scale 3D game running . Li Kaixin, president of 360 mobile phone, said that the performance king in competing products forever is the long-term goal of 360 mobile phones, and N7 is also the best 360 game mobile phone to date. In addition, 360 also released a new smart rearview mirror - 360 smart cloud mirror S800 in the field of intelligent hardware, the price is 1499 yuan. The S800's Streaming Smart Rearview Mirror is equipped with a 110-degree wide-angle camera that helps users gain a wider view of the lane. It also features a 8.8-inch large screen that supports HDR in low-light environments at night. It is equipped with 2GB of memory, supports front and rear dual-way driving record function, intelligent voice function, and has auxiliary driving functions, such as front car collision warning and lane offset warning. The 360 ​​mobile phone N7 is a 18:9 full-screen mobile phone. The body is made of a single piece of aluminum alloy. It has a smooth transition from the front 2.5D curved glass, and has two black and white colors. Among them, the back of the moon white version of the fuselage is painted white, completely hiding the antenna strip, with a big red power button. Configuration overview: • Screen: 5.99 inches 18:9 full screen, FHD+in-cell fully fits the screen • Processor: Qualcomm Snapdragon 660 • Storage and storage: 6GB+64GB/6GB+128GB • Rear dual camera: The main camera is a 16 megapixel Samsung CMOS sensor, F/2.0 aperture, supporting PDAF phase focusing as fast as 0.1s; the sub camera is a 2 megapixel professional depth camera • Proactive: 8 million pixels, F/2.2 aperture, support smart beauty • Battery: 5030mAh battery capacity, support fast charge 3.0 • System: 360 OS based on Android 8.1 • Other: rear fingerprint recognition, game accelerator 2.0, security keyboard, 3.5mm headphone jack • Price: 6GB+64GB version 1699 yuan / 6GB + 128GB graphite black 1899 yuan, moon rock white 1999 yuan As a mobile phone with a price of less than 2,000 yuan, the target users of the 360 ​​mobile phone N7 are mainly mobile game players, using a high-performance Qualcomm Snapdragon 660 processor, with a large-capacity battery of 5030 mAh, in order to pursue "fast can also Very long lasting." From the propaganda of the "big machine to eat chicken together" in the early stage, to the "Chuliuxiang" spree bundled by the new machine and NetEase game cooperation, and then to the game accelerator 2.0, this built-in software, the 360 ​​mobile phone N7 has also been sent towards the direction of the game mobile phone. force. Compared with the Xiaomi 6X, OPPO R15 and vivo X21 and other similar competing products, the 360 ​​mobile phone N7 is obviously a “partial studentâ€, but he maintains the characteristics of the price butcher and will carry out the high cost performance. Li Kaixin said at the press conference that 360 mobile phones should learn from Xiaomi's good example. Lei Jun said at the launch conference of Xiaomi 6X that the net profit is no more than 5%, and the 360 ​​N series has never been better. It is understood that in 2017, 360 mobile phones launched a total of six products - N5, N5s, vizza, N6 Pro, N6 and N6 Lite, each product is a strategy of high configuration, high value and low price, and It has achieved great success in several major sales nodes, and has given its own light and heat to the improvement of the influence of 360 mobile phone brands. For example, during the Jingdong Super Brand Day on December 14th, the 360 ​​mobile phone N6 Pro, N6 and N6 Lite also had the advantage of high cost performance, and won the sales price of 1500-1999 yuan, 1000-1499 yuan and 500-999 yuan for 360 mobile phones. Champion seat. The performance of the 360 ​​mobile phone in 2016, in the words of Zhou Hongyi, chairman of the 360 ​​company, is just a “detourâ€. In 2017, after Li Kaixin took office, he opened up a road for 360 mobile phones to “provide users with quality products, thereby winning user reputation and ultimately enhancing brand influenceâ€. From this 360 mobile phone, the focus is on the product quality and the brand differentiation that may be formed. Finally, the focus is on the N series that has formed a good performance, considerable value, and high price in the user's mind. Model body. Unlike other friends who value marketing and engage in gimmicks, 360 mobile phones have been taking a pragmatic and innovative approach, winning the trust of consumers with a cost-effective differentiation strategy. After 2017, the Chinese mobile phone market accelerated its downward decline in the first quarter of 2018, once again significantly exceeding industry expectations. According to statistics from the China Information and Communication Research Institute under the Ministry of Industry and Information Technology, overall sales fell by 27%. The industry expects that the “winter†of China's mobile phone market will continue to intensify before the arrival of 5G in 2020. For the 360 ​​mobile phone, the future situation is still very serious. In January of this year, Li Kaixin announced the data: 360 mobile phones sold 5 million units in 2017, and achieved breakeven, which is rare in the current fierce market competition. This also fulfilled the initial goal of “opening the blood of the enterprise†and “self-supporting oneself†in Li Kaixin’s mouth. It can be seen from this conference that 360 mobile phones have clearly realized the change of market temperature. At present, 360 mobile phone market strategy direction is the same as Xiaomi, and wants to continue to compete for the stock market with high cost performance strategy, then use the mobile phone as a traffic portal, and then use the Internet service to achieve revenue. The difference is that 360 mobile phones still focus on the online market, and the development of the offline market is still closely relying on strategic cooperation with JD. It is not difficult to find that the 360 ​​mobile phone N series always likes to bind the game spree, and cooperation with the game platform is actually a mode of expanding value-added service revenue. In addition, the 360 ​​mobile phone is also making a fuss about the security aspects that it has always been good at, adding two new functions of the security keyboard and the face recognition application unlocking in the mobile phone, and deepening the brand influence through soft and hard combination. In November last year, Li Kaixin established its 2018 development goal in its internal letter: to achieve a growth of no less than 50%; in the next few years, the target annual shipment will exceed 10 million, becoming a company with an annual income of over 10 billion. At present, the 360 ​​mobile phone is going to be a hard battle this year. It must become more pragmatic and more stable, so that it can go further and further. PTC Thermistor for Overcurrent Protection for Telecom PTC Thermistor ,Thermistor,Thermistor for Overcurrent Protection ,PTC Thermistor YZPST YANGZHOU POSITIONING TECH CO., LTD. , https://www.cnpositioning.com
