TCL's revenues approaching 52 billion yuan in communications business last year became the biggest bright spot

TCL Group recently released the 2010 annual report: annual operating income of 51.87 billion yuan, of which sales revenue of 52.253 billion yuan, an increase of 17.09%; to achieve a net profit of 433 million yuan, a net operating cash inflow of 796 million yuan.

Happiness and misfortune. In 2010, TCL Communications continued to perform well, with product sales and operating profits hitting new highs in recent years: Annual sales of mobile phones and accessories reached 36.223 million units, an increase of 125% year-on-year; sales revenue was 7.575 billion yuan, an increase of 97.73% over the same period last year. The net profit was 611 million yuan.

However, TCL Multimedia’s annual loss was 857 million yuan. In 2010, due to restructuring of North America business and strategic O EM customer structure adjustment, coupled with the failure to transition to LED in a timely manner in the first half of the year, the overall sales volume of TC L TVs decreased – last year, TC L LCD TV sales volume was 7.464 million units, down 10.9% year-on-year. .

“With the inventory clearing and product line adjustments in place, in the fourth quarter of last year, sales of TCL LCD TVs gradually recovered and realized operating profitability. In terms of multimedia this year, whether it is sales or profit margin growth, we must not lower than the industry average. Level.” TCL Group Chief Operating Officer Lian Lianming said when interviewed by Southern Metropolis Daily, TCL plans to sell 9 million TV sets worldwide this year, an increase of 20% from 2010; at the same time, LED accounts for more than 50% of the total sales.

The “North American business reorganization and strategic O EM customer structure adjustment resulted in a decline in the overall sales volume of color TVs. In 2010, TCL Multimedia lost a total of 857 million yuan.” Lian Lianming, chief operating officer of TCL Group, frankly stated that the color TV business as a whole performed poorly last year. .

In August 2010, former TCL Multimedia CEO Yu Guanghui took the initiative to resign due to "performance reasons." The position was taken over by Zhao Zhongyu, executive director and senior vice president of TCL Corporation. Zhao Zhongyu took a step forward and formulated the development strategy of “marketing CE and operation IT”. He enhanced product efficiency by increasing company efficiency and operating speed, and significantly reduced the number of TCL’s product models, aiming to focus on creating a consumer Experience the star model, while issuing a strict "last eliminated system" to adjust the operating team.

Zhao Zhongyu said that at the end of the third quarter of last year, the Group had basically completed the clean-up of its old TV inventory, and its operating and financial performance in the fourth quarter had gradually improved, with an operating profit of 143 million yuan, which narrowed the annual loss; at the same time, TCL Actively adjust product structure and strategy, and increase the promotion of LED-backlit LCD TVs. In the second half of the year, the sales of LED-backlit LCD TVs increased gradually. In December, the percentage of LC DTVs rose to 27.6%.

Compared with poor performance of color TV business, communication is undoubtedly the biggest highlight of TCL Group last year. “The company gradually shifted its business focus from ODM to private label promotion in the Chinese market. During the period, it strengthened the distribution of domestic sales network, established more than 1300 sales outlets, and at the same time sales volume in the Asia-Pacific market more than tripled to 1.9 million units.” Lian Lianming said that the company’s fourth-quarter mobile phone sales have ranked seventh in the world.

TCL TV sales increase 20%

TCL set the sales growth target for color TV business in 2011 at 20%, which is higher than the TV industry average growth forecasted by D isplaySearch. "This year, TCL plans to sell 9 million TV sets globally, which is 20% more than in 2010. At the same time, LED accounts for more than 50% of total sales." Lian Lianming believes that it is necessary to emphasize its own speed efficiency and cost advantages, and further Optimize the market response speed and operational efficiency, improve the global supply chain, and enhance product research and development capabilities. Whether it is sales or profit growth, it cannot be lower than the industry average.

According to TCL, the 8.5-generation LCD panel production line project for trial production in August is expected to progress rapidly, which will contribute to the long-term stable development of multimedia services.

As for TCL Communication, this year's sales target is 50 million mobile phones, which is an increase of 40% compared with the sales volume of 36.22 million units in 2010. “In 2011, TCL Communications will continue to strengthen its strategic partnership with major carriers, improve core technology R&D capabilities, and cater to the mega trend of 3C intelligent integration.” Lian Lian Ming stated that TCL Communications has received global top telecommunications such as Vodafone and Orange. Operator's approval. In addition, Nokia, Motorola and other traditional mobile phone manufacturers are facing great challenges on smart phones, and also provide a rare opportunity for TCL Communications to expand international business.

It is reported that TCL Huizhou Mobile Phone Factory is actively preparing to increase its mobile phone production capacity from the current 50 million units to 120-130 million units in 2012. At the same time, TCL Communications’ mobile phone design and R&D capabilities are also continuously strengthened. It will reach the scale of 2,000 people. To enhance the company's competitiveness in smart phones, TCL Communication also acquired Sagem Mobile Phone R&D (Ningbo) Co., Ltd. at the end of January.

Viewpoint communication business surged to become the biggest bright spot of TCL Group Compared with poor performance of color TV business, communication is undoubtedly the biggest highlight of TCL Group last year. In 2010, sales of TCL mobile handsets and accessories reached 36,223,000 units worldwide, representing a year-on-year increase of 125%. Among them, overseas markets performed particularly well, with year-over-year sales growth of 155%; mobile phone sales in Europe, the Middle East and Africa reached 13.4 million units. , a year-on-year increase of 109%; the American market sales increased by 194% year-on-year to 18.8 million units.

At the same time, as the company’s R&D capabilities continue to increase, the proportion of mid- to high-end products in the company’s sales has also been increasing, reaching 20% ​​in the year.