Nostalgic new, how big a game should Xiaomi TV play?


Recently, Feng Xiaogang “opened tears” because of the movie “I'm not Pan Jinlian” and Wanda’s young and old. Let the people who are still immersed in Lin Dan's derailment feel that the world is changing too quickly. In this era of rapid change, Xiaomi, originally an innovation representative, was doing the opposite and started playing the “Nostalgia” card.

Today, Xiaomi TV official Weibo has released posters for the upcoming strategic new products. Today's poster of Xiaomi played a "nostalgic" card. The posters listed old things such as English learning machines, children's story machines, radios and CD players. A question was asked about “whether those old objects that evoke our memories can be revived in those years?” and once again emphasized the “I listen, more than you” new product promotion theme.

On the poster of the new product release, Xiaomi began to be nostalgic, and the contrast between “new product” and “old things” was obviously linked to the old objects that we are familiar with and leave us memories of.

English learning machines and children's story machines were once popular education products, but with the rapid development of IT digital technology, we gradually faded out of our lives. For example, the English learning machine represented by Wenquxing has a very low screen resolution and is not user-friendly. In particular, the monophonic sound quality is unbearable. You know, the most important thing in English is spoken language, and the poor sound quality of course cannot meet the needs of English learning. Let's talk about children's stories. Today, the Internet is full of various children's stories. It is just taking a variety of cartoon animals in its shape, but the internal circuit programs are similar. They use the pre-stored audio in the SD card to “tell stories”, which sound harsh and the content is also Need to be updated manually.

(Internet smart TVs are increasingly becoming digital centers for home entertainment and education, and are starting to take on more uses and functions)

In short, English learning machines and children's story machines have gradually faded out of our sights due to their own defects and deficiencies, coupled with the rapid development of smart digital products, and become our memories. Nowadays, Xiaomi’s strategic new products must allow them to “rebirth” and we can not help but let us have more expectation for Xiaomi’s new products. Under the support of modern information technology, cloud computing and big data, it is believed that Xiaomi will redefine “old things” and make up for their existing problems, thus providing us with better products and services. In this regard, we might as well guess the new millet products:

1. Xiaomi’s new products will highlight educational topics and provide a better solution for children’s enlightenment education and English learning. Nowadays, digital product technology has changed a lot compared to the past. The picture quality of the screen display is clearer, the sound is more true and pure, and the appearance design and quality of the product are also constantly improving. These will greatly improve the level of modern educational products. And quality.

2. The radio and CD players are synonymous with music in the memory. Xiaomi’s new products repeatedly emphasize “listening more” and will have greater improvement in sound quality and sound effects. Will it be possible to propose an innovative HiFi solution that belongs to Xiaomi?

3, retro design is very popular now, millet emphasized to "rebirth" old things, then what new products will take the design? Is it a learning machine, a radio, or a record player? Will you get the consumer's emotional identity? It is also an important aspect.

4. Xiaomi TV has established strategic cooperation with many brands on high-quality resources. Massive, constantly updated resources and services will become an important part of product competitiveness. Now that Xiaomi emphasizes learning machines, story machines and other products, will he cooperate with famous domestic and foreign educational brands in content cooperation? It seems very likely.

In short, the launch of Xiaomi TV's strategic new product will become more and more full of suspense and expectations as the time for the release of more poster information is approaching. Perhaps a brand new epoch-making product category will be born. Therefore, we have reason to pay close attention to the November 22 millet TV strategic new product launch.


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