The logic of the replacement of internet products dynasties

Internet products often come and go, will often give people a sense of the stage where you can sing and strike me - of course, there are those who are harsh and will say, your circle is really messy. It seems that in recent years, 2010 is the first year of Weibo, 2011 is the first year of WeChat, and in 2012 it was said that it was the first year of media. Going further, there are also the first year of the blog, the first year of the video, and the first year of the social network.

Even in the United States, the source of innovation in the world, it seems that it has not seen such frequent changes. There are new products there every year, months and months, but really want to say that a product, a trend to replace another product to become the center of attention, generally have to experience for several years. Yahoo went public at the end of the last century to become a star and to create a "gateway era." Until Google went public in 2004, it was unwilling to give up the scenery of the first advertiser; after Google, Facebook rose and Twitter turned out. , Pinterest stunning four-party, but each product has a two-year three-year interval.

The reason why China has emerged so many years ago is related to two factors. First, China's Internet mostly imitates the United States Internet and has the so-called "backward advantage." People search engines and spent five years exploring "keyword advertising is profitable." A domestic search engine that has only done two years can immediately launch keyword advertisements; Facebook has proved to be more valuable than Twitter's advertising. Domestic Sina Weibo can immediately turn to say that we are not only the media but also the community and social network. In a word, there will always be fewer detours to follow.

Secondly, in the traditional culture of the motherland, there is a requirement of “must be justified.” A new product must be launched and must be given a name in marketing, such as the XX killer, the XX revolution, and the XX first year. Therefore, whether it is marketing needs or market atmosphere, it will give people an impression that there are new products and new trends every year.

It is also due to technical and design deficiencies, China's Internet products can easily be exceeded. Sina Weibo fired for two years, but its activity declined after WeChat came out because of poor product experience and large-scale marketing, leading users to turn to more private and real WeChat.

Therefore, some people also said that these turbulent tides are actually rounds of several years. For example, from the media trend, where is the new thing after the WeChat public number? When everyone started to write blogs a few years ago, wasn't it from the media? A few years ago, we all said that everyone had taken a long post in the forums. Isn't that from the media?

Although this view is interesting, it is not logically true. Although the new products that are changed every year are dazzling, it cannot be said that there is no point in updating these products. Need to see that although many products are similar to the previous products, one obvious difference is the gradual reduction of users' thresholds. To write a blog, you need to register your blog. You also need to rely on a thousand words; if you write a microblog, you only need a mobile phone, and you need to cross 100 words. The lowering of the threshold determines the increase in the number of participants, and the change in quantity eventually leads to a qualitative change. The discourse power has been released from the hands of a few elites who are able to speak long into more civilians. WeChat replaces expensive calls and text messages. Public platforms compete with traditional media for audiences.

In the final analysis, if these Internet products actually increase the autonomy of users and expand their rights, they can set off waves in the market, create business opportunities, and even generate giants. The portal has increased user information, Taobao has increased the choice of buying and selling, QQ has increased communication and independence, and they have all become listed giants. Among the colorful new products on the Internet today, which gives us more autonomy and which Can rule the market in the future.