Overseas market welcomes the explosion of sunshine lighting own brand

GLII Comments: High-tech LED Industry Research Institute (GLII) statistics show that in 2013, several traditional lighting manufacturers in China have achieved more-than-expected LED lighting business. Sunlight Lighting is one of them. In 2013, the company's LED business revenue doubled year-on-year, and the LED business revenue ratio has already ranked among the top of many traditional lighting manufacturers. At present, the proportion of Sunshine Lighting OEM business is still very high. If you can further expand your own brand in the future, the future may be even better!

China Securities Journal released a notice saying that from the sales situation announced by some enterprises in Taiwan recently, the LED lighting market will continue its good momentum in 2013. As the mainstream supplier and brand of global LED application products , "G20-LED Summit member companies" Sunshine Lighting's LED sales growth in January and February this year is basically consistent with Taiwan. It is expected that the growth rate in March and April will also be synchronized with Taiwan.

The current LED operating income of Sunshine Lighting mainly comes from the OEM of Philips and Osram. In the 2013, the business accounted for about 80% of the company's operating income, and the remaining 20% ​​came from the company's own brand development. At present, the development of major customers of the channel has become the top priority of the company. On the one hand, the company cooperates with overseas merchants for its OEM, and on the other hand, it has also realized the cooperation of direct supply of its own brands in some supermarkets, Carrefour and other first-line supermarkets. The company also began to implement the distribution. In January this year, the company announced the establishment of an Australian subsidiary with a registered capital of 1 million Australian dollars, and began to expand its own brand in the Australian market.

According to the announcement, about 30% of Sunshine's operating revenue currently comes from the LED business. As of the end of 2013, Sunlight's LED light source production capacity reached about 4 million/month, and the product form is mainly bulb lamp. In 2014, the company planned Xiamen's LED light source capacity to reach 5 million/month; Shangyu's headquarters capacity reached 2 million/month, and the lamps reached 1.5 million/month. It is concluded that by the end of 2014, the company will have an annual production capacity of 80 million light sources and 16 million lamps.

According to industry analysts, with the overseas LED lighting market entering an outbreak in the next few years, with the good cooperation relationship with Philips, Sunlight's growth in the domestic LED lighting field is relatively certain, and it is expected to be able to take the lead in sharing the outbreak of overseas markets. Gradually realize the development of its own brand.

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