LED companies ready to participate in the "micro" era

With the rapid development of the Internet industry, the new mode of consumption exchange behavior of the public is emerging, colliding, merging, and disappearing at lightning speed. The new media and the traditional media began to share evenly in the media market, social life, and even catch up. The new media is rapidly conquering the audience with its fast, accurate, extensive, and changing characteristics. The arrival of the era of social media not only changed the dialogue between people and between companies and consumers, but also gave birth to a brand new business ecosystem. The rise of Weibo, WeChat and other tools has brought people into a “micro-era”, and has also brought a new platform for publicity and communication for many companies. With the advent of the micro-era, the flexible application of these "micro" tools has become a boost for commercial promotion of many companies. In recent years, many LED companies have also taken advantage of micromarketing, seized the opportunity with new marketing concepts, and set off a new wave of marketing.

Through analysis, it can be known that: since the rise of the LED industry, it has been dubbed the “energy-saving and environmentally-friendly high-performance product”, and it has a strong appeal to the government and the owners. “Guo Dianminmin” has always been one of the characteristics of the LED industry that has been widely debated. Since its inception, the government support has also become a victim of “beloved” in the development of the industry. In addition, there are still many problems in the industry. Therefore, seizing the opportunity to conform to the trend of the times, using various tools for marketing and publicity, improving corporate reputation, and creating industry authority are good guidelines for promoting the development of enterprises. The emergence of the Internet has reconstructed an indirect method of interpersonal communication through the use of Internet media. A good online word of mouth can effectively and easily bring the brand closer to target customers.

WeChat microblogging is a product of this fragmented era. Weibo is more focused on public information transmission. WeChat focuses more on private information transmission. However, WeChat uses information push to quickly and accurately target audience groups, greatly improving information arrival. Rate, WeChat relies on Tencent's veteran social platform and its strong celebrity lineup, which has inherent advantages for social networking. Someone said: "Weibo is God's best gift to China." A large amount of information is transmitted daily on this platform, giving us sufficient space for development. Grassroots, stars, and even grassroots stars that appear later, everyone. All of them have their own stage and they can all have their own characteristics. The use of Weibo has gradually become a habit for us. However, Weibo is an asymmetrical platform for us. Most of us look up at an angle of 45°, and the social affair, WeChat under Tencent, is a relatively symmetrical platform. Our daily communication tool. We will also play different roles among different micro-tools. Therefore, in this “micro” era, how to coordinate corporate roles has also become an interesting subject.

LED - As a new industry in the new media at the moment, how can we learn how to connect the pieces that belong to us in the era of fragmentation? How can we use our new media to create their own industry authority? How can we coordinate the roles played by companies on various "micro" platforms, adapt to the attributes of platforms, and accelerate the development of enterprises? In the face of the arrival of the new media era, are you ready or have you entered the war?