In recent years, due to the force of the Internet, the television industry has sent out many Internet brands and quickly occupied the market. Faced with a number of strong traditional TV companies and joint ventures, Internet brands want to compete in the Red Sea and rely on cost-effectiveness and content. At the spring conference of TCL, a grand launch of the Thunderbird Internet TV brand. This TV has adopted the fashionable popular metal frame, ultra narrow angle of view, integrated body and other TV popular elements, carrying QUHD Turbo quality engine, full ecological HDR, MEMC sports enhanced technology, it's priced at 3,999 yuan, It does not take the cost-price strategy commonly used by Internet brands and what exactly is the intention. Nowadays, we can also find that the original cost-effective strategy has projected many problems, prices have continued to decline, and the price of products for the market has been priced unreasonably. The profitability of internet companies has been squeezed again, the future development of the industry is lacking, and more Internet companies are To cater to the market, many low-end products have been launched. They are basically similar, and the entire Internet TV industry seems to have fallen into a dilemma of low prices and homogeneity. The appearance of the Internet TV itself is in line with the trend, and the Internet has led to the development of intelligence. As the core value of use, intelligence also constitutes the TV basic product. It itself should be the existence of an upgraded version of the traditional color TV. The Internet brand started to take off. The road to cost-effective, in the saturated market want to compete for a piece of cake must be so, but nowadays, consumers are not very buy. While focusing on intelligent saturation today, traditional brands have begun to determine the needs of users, the introduction of a variety of new technologies for the quality of the picture, but also evoked the enthusiasm of consumers to buy, Internet brands are still mostly use the price to overdraft the user's final The spending power. Faced with the new trend of consumers and the market, the effect of Internet brands' low-cost strategies has been overstretched. Only by effectively improving the supply structure and creating effective supply, high-quality software and hardware integration can truly meet changing market demands, especially for young consumers. In terms of groups, in addition to high-standard hardware, rich content is also an important requirement. Both are indispensable. The TCL launch of the Internet brand "Thunderbird" is to adopt high-end strategy, hoping to improve people's prejudice against Internet TV with high quality. I55-UI is the first TV product launched by Thunderbird. How exactly is it achieved? High-end and get rid of homogenization? Today, China National Grid takes everyone to see if it is high-end Internet TV that consumers want. Performance Testing As we all know, if you want to identify the merits of television, in addition to the appearance of the first eye, the most important thing is the quality of television. In the post-intellectual era, consumer demand for television is not limited to intelligence and content. Take content, television manufacturers are all working hard to absorb more content to attract more consumers, but even more content, without good image quality support, is bound to become cumbersome. The goal of the Thunderbird I55-UI is to become a high-end TV. How does it perform on the picture quality? This TV adopts 4K ultra-high definition resolution as the majority of TV products on the market. When we watch video content, we can adjust the clarity at any time according to the demand. The highest is 4K. We know that 4k is a pixel resolution of 4096*2160, which is 4 times the resolution of 2K projectors and HDTVs, and as a true 4K product, it can guarantee every detail in the picture is complete. Take this 4K photo of the ancient city to see that the building is generous and the texture of cracked slate cracks on the road is clearly visible. There are some darker corners where you can see the details. It will not be like watching TV. The dark part of the class is dark. This is mainly due to the I55-UI's high contrast screen using VA technology. Thunderbird I55-UI equipped with QUHD Turbo quality engine, integrated color reproduction precision, brightness display technology, and through the color conversion technology, the source of the original color on the screen to achieve accurate reduction, the realization of color qualities, better depth of field. Bright and dark structured screens combine 120000:1 dynamic contrast to maximize the picture quality. Just like in the picture above, clear folds, well-defined hair, real shadows, all can be presented to the user. Through various kinds of 4K test charts, we can find that the TV can display the most detailed parts of the text, and the line texture is clear, the details of the color block structure are very clear, and the full HD picture quality is different at a glance; in the display color You can distinguish between various colors. Even if the colors are similar, you can feel different senses. The color of the color chart is gradually grading, but this TV can evenly and softly transition, and there will be no abrupt layers and rings. Band mutation; black to be the purest, bright and intuitive white, soft transition. In the quality attributes, in addition to clarity, brightness and color, the color also occupies a large proportion, especially in today's HDR is not yet popular, more colors can be displayed in front of people, two-dimensional space is used to indicate the color gamut has been Can not keep up with the times. In the color test, the different colors displayed by the I55-UI can be perfectly displayed on the screen, but the same color system can still be distinguished. The details are clear and distinct. This also thanks to the full color reproduction technology in QUHD Turbo's image quality engine, using advanced 3D mapping technology in 3D color space to perform 48-bit precision matching to achieve accurate reproduction of the content color on the TV, so that each color is natural Rendering is not distorted. High Color Volume, 4.5x SDR color space display capability, richer, more stereoscopic picture hierarchy At the same time Thunderbird also uses a unique hybrid dimming patented technology to eliminate flicker and achieve zero flicker, reducing viewing fatigue. However, when ordinary televisions change their backlights, the screen flickers, causing eye fatigue. In addition, the Thunderbird I55-UI is also equipped with MEMC dynamic picture compensation technology. In general, when high-speed motion pictures appear in ordinary TVs, the number of picture frames is insufficient, and blurring of pictures is easily generated, which affects the viewing experience. Using it can effectively solve the screen smear phenomenon, greatly improving the picture quality. In the evaluation, there was a small scene that was very memorable. The stone in the picture was crushed by a speeding car. At the same time, hundreds of stones took off at the same time in the fast movement. Under the blessings of 4K and MEMC, they were able to maintain a clear individual. The small scene has brought great shock to people. Whole Ecological HDR Consumers who watch TV often know that video content is getting more and more perfect now, just like resolution from SD to HD to 4K, grayscale from 6bit to mainstream 10bit, and color gamut from DCI P3 to BT. 2020, the number of frames from 24p to 60p, the indicators have reached the highest point of today's technology level, and then the brightness has not been significantly improved, it is like a wooden barrel, the height of the water is confined to the shortest wood, picture quality Also so. HDR technology emerges at the right moment. It is an abbreviation for high dynamic range images, in which the dynamic range refers to the range of brightness and contrast, the high dynamic range has a wider range of brightness and darkness and higher contrast between brightness and darkness, and extends the brightness of the image. Dark area contrast and image details. It is a picture quality enhancement technology that collects, produces, transmits, and displays the entire chain. It can display the dazzling colors and deep shadow details that never appeared. It can completely change the viewing experience and bring about subversive brightness and contrast. And colors, true-to-life grayscale and detail-reducing reality, lightness and darkness can be very natural. It has been applied to many 4K ultra-clear televisions and introduced to many leading SVOD services such as Netflix, Amazon, and YouTube. , it can be said that it is the standard of high-end TV. The Thunderbird I55-UI has a full ecological HDR experience including the HDR10 Blu-ray HDR standard, the Dolby Vision Dolby Cinema standard, and the HLG broadcast HDR standard, with a dynamic peak brightness of 450 nits. From this comparison chart it is easy to see the power of HDR. On the left side of the screen without HDR, the colors are bright, but they have lost the true degree they deserve. In the HDR on the right, both the tent and the land The color of the clothes is more true. Because of its powerful brightness support, it is richer in detail than the left side. Brightness and darkness are distinct. The most important thing is the high authenticity, as seen by the naked eye. The most stunning of the Thunderbird I55-UI's full ecological HDR is Dolby Vision. Strategy Analytics, a world-renowned information technology organization, once stated that HDR 10 has become the leading standard, and HLG will be widely adopted in 2017. Dolby Vision will still be a high-end HDR, and Thunderbird I55-UI is the only product to support Dolby Vision within 6,000 yuan. Dolby Vision is an image quality technology introduced by Dolby Laboratories, USA. It enhances the image by increasing the brightness and extending the dynamic range. It can make the brightness of the image more than 40 times that of today's TVs. Bright areas and images are brought on the screen. Subversive improvement without dimming or illuminating dark areas around. Today's Ultra HD TVs can display the current Rec. 709 gamut, while Dolby Vision can target newer Rec. The 2020 color space greatly expands luminosity and color, allowing each pixel to have a larger dynamic range and a wider color gamut. True, vivid colors can be displayed over the entire brightness range. Dolby Vision can bring a qualitative breakthrough to the picture. Many Hollywood blockbusters are equipped with Dolby Vision technology. Because of this, if you choose a Thunderbird I55-UI, you can experience authentic Hollywood blockbusters at home in the future. Today, this experience is undoubtedly a joy. Video on demand As the protagonist of the living room in the home, TV plays an important role in the entertainment of the living room. The content is particularly important for a TV with a high picture quality, in which video content occupies the bulk. This is especially true of Internet TV for young consumers. Although the Thunderbird I55-UI is positioning high-end Internet TV, the high-end area is not limited to picture quality, and it is also the same in content. Entering the TV home page, the FFUI system powered by Thunderbird TV first came into view. The diamond-designed UI interface was simple and easy to use, but it was even more dynamic and dynamic. Thunderbird I55-UI is equipped with Tencent video. As one of the best treasures in China, Tencent Video has more than 6 million hours of genuine copyright movies, TV dramas, variety shows, sports, animation and exclusive exclusive resources and homemade content, and it also has more than 10,000. The Ministry basically covered the Chinese-language cinema movie, and at the same time, it united Hollywood's six major movie giants to create a North American movie area that was updated on a timely basis throughout the entire network. TV series "The People's Name" The movie "Wind and Waves" Animated "Three Bears" Variety "Tucao Convention" NBA games Can find this TV has all kinds of latest resources, Tencent video as one of the best video APP in the country, both in terms of quantity or quality are superior. In addition to the above mentioned content, Tencent is also making every effort to promote its self-control strategy, hoping to create a unique competitive high-quality Internet content, and in 2017, the proportion of video-manufactured content will be greatly increased and it is worth looking forward to. However, we must remind that some of Tencent's high-quality content (such as Penguin Theatre, Ding Theatre, NBA, etc.) needs to purchase members in order to have a smooth viewing. With the popularity of online new media information delivery channels and the development of user-paying habits, the consumer groups who are willing to watch pay movies at home are becoming increasingly large. In order to meet the needs of diverse users, the newly launched Thunderbird I55-UI is equipped with a global broadcast of this APP. Global broadcast interface The movie "The Cosmetic Diary" Problems such as the lack of screens for domestic films and traditional theaters, and the scheduling of cinemas have caused many types of films not to be taken into account. Hundreds of films cannot enter cinemas every year, accounting for about two-thirds of the total production of movies. The global broadcast “Synchronization Theatre†in Thunderbird TV is not only devoted to realizing the free video viewing on the TV side of movie theaters in the period. Users can get the latest movie to watch at a relatively low price and enter “family viewâ€. Shadow new era." Thunderbird I55-UI users can find that this global broadcast APP is pre-installed in the TV, users do not need to use additional TV signals to receive set-top boxes. But what are the unique features of the same video software used worldwide? It turned out that it could release a large-scale film of the first-line cinema, which means that the movie just released can be enjoyed first-hand without leaving home. Not only that, the global broadcast content system can be used in conjunction with big data services to effectively push TV terminal clients according to their portraits and achieve personalized customer service. Functional experience Smart TV is always called the core of living room entertainment. In addition to the fact that it has a huge amount of content, it has to mention all kinds of APP applications. Thunderbird I55-UI has a vertical channel with clear entries. Various function zones such as parent-child education, fitness exercise, Funs singing, game interaction, and online class can meet the different preferences of each member of the family, whether it be game fans or music lovers. You can find your favorite features on the Thunderbird TV and experience the new living room entertainment experience. Many young people love to play games. After intense work or study, playing games will undoubtedly be the best way to relax. Thunderbird I55-UI is also very rich in game content, and has clear classification, speed, somatosensory, and puzzle , chess, children, etc. For example, in this "Thunderbolt", machine-based games are a favorite type for many people. When playing with them, it is very interesting to learn how to exercise techniques, change lineups, and start brains to try their best. There are also children's shoes like to play "water drops decryption" such decryption games, or card, class, everything here. Thunderbird I55-UI equipped with Mstar838A high-performance processor, equipped with Cortex A53 quad-core 1.7GHz CPU, and 4 core T820GPU, not only meet with to see super-clear video, play large games can also guarantee the quality and quantity, the author in the game experience At that time, the process was very smooth and there was no chance of any phenomena such as a stall. Television is not only a carrier for modern people to communicate, socialize, live, and entertain. Education is also an important part of it. In many families, parents and elders often cannot help children with extra-curricular education because of problems such as work, and TV education can not only allow children to perform in a relaxed atmosphere, but also has rich and interesting content and does not produce boredom and other psychological states. The educational channel of Thunderbird I55-UI includes preschool, elementary school, junior high school, and high school textbooks. There are many lively contents such as children's songs, animation colleges, etc. The combination of playing and learning is complemented by more famous teachers, so that children can create A full ecological home education model. Online shopping has become an indispensable part of people's daily life. At the earliest time, we used computer shopping and then mobile shopping. Now the TV with the "third screen" has become the next shopping entrance, on the big screen, Items are clearly categorized and offer a lot of discounts. Features: Human-computer interaction The reason why smart TVs are crowned with "smart" words is because smart TVs not only have more Internet video content than the traditional TVs, but also embody the human-computer interactions of major smart TV manufacturers. Focus on the human-computer interaction link, hoping to enhance the TV experience. Talking about interaction, first talk about Thunderbird I55-UI intelligent voice, just press and hold the voice key on the TV remote control, speak the key words, and the TV can understand your language instructions and reach the application you want to start. Or want to watch the video content. Smart voice greatly enhances the TV experience, especially for children and elderly people who are not good at TV operation. It saves manual operations and requires only a single order. In addition to smart voice, this TV also has a variety of interactive features, one of which is the WeChat interconnection, just scan the QR code on the TV via WeChat, pay attention to the TCL micro TV, and put the mobile phone and TV under the same WiFi environment. The mobile phone can be bound to the TV. After being bound to the WeChat interface, we can perform on-demand movies, television shows, variety shows, etc., and relax on mobile phones, and the corresponding content can be played on TV. But here I still want to remind, to ensure that the network at home is smooth, or television may not respond to the on-demand mobile phone. In addition to using WeChat, we can also directly download TCL multi-screen interactive APP, bind the same under the same network, and then we can order video, in addition, we can also directly through the phone remote control to control the TV , very convenient. The benefits of multi-screen interaction are self-evident. When we are chasing dramas, we must chat with our friends, or we must rely on mobile phones to do other things, but do not want to miss the story, then the phone will be a key to vote on the TV Screen, multi-screen operation is not only convenient, but also cured "obsessive-compulsive disorder", mobile phone remote control can also play, pause, select sets and other manipulations. Thunderbird TV also has an application called Home Circle. This application can bind the family number by scanning the QR code on the TV to invite the binding. When traveling or traveling, share the videos and photo albums on your mobile phone with your family's TV, share the joys of life with your friends and family, and make videos with your family through a large-screen TV. Although television is an entertainment appliance, when a family sits on the sofa and enjoys watching TV, it becomes a hub for connecting family members' emotions. The family circle deepens this feeling. It is necessary to communicate and share with family at any time and anywhere. There is a common wish for everyone when they are traveling. And not only home, this TV can also be used for commercial purposes, it has a convenient business projection function, support for multi-format document projection, multi-user sharing, remote control and mobile phone can synchronize the effect of laser pen, even if it is a lot of people offsite The business meeting, it can also be easily competent. Sound quality test Both the Internet brand and the traditional brand TV products pursue two directions. One is the quality and the other is the content. The good content depends on the good quality. The good quality needs the good content. Both Promote each other and bring the user the ultimate visual experience. However, many manufacturers have forgotten that when we watch video content, it is not only visual but also auditory. When a high-quality movie shows a very common sound quality, the experience of the viewer will be greatly reduced. This is why many people like to go to the cinema to see movies. Not only are the screens with high quality and quality, but they also have high sound quality that cannot be experienced at home. The Thunderbird I55-UI has worked hard to solve the unbalanced pain points of consumers. It has also made great efforts on the sound quality of the TV. Among them, the Conchs sound system has to be mentioned. The Conchs sound system, inspired by nature's design, is a combination of hardware and software. It is designed with a reversed-speaking enclosure to make the sound more layered and natural. After properly processing every detail of the sound to achieve even smaller distortions, high-pitched sounds, full midrange, and deep bass, you will find that every song becomes more appealing. In order to experience the sound system more closely, the American rock band Magic Red's "Sugar" and Li Jian and Sun Wei's "Wind-worn Mai Lang" were selected for viewing. The "Sugar", which is mainly in D major, sounds very comfortable, especially in the band's Adam Levine's honest but innocent fake voice. Under the high-quality sound performance, the bass is full of penetrating power. The melodious and treble treble is a masterpiece. The voice of Sun Yi in “Winding the Wheat Waves†was uninterrupted and lingered on the 3rd day. He also showed his outstanding vocal foundation and expressed his unique weak mixed and false sounds with some nasal sounds. In addition to the Conchs sound system, the Thunderbird I55-UI solves the problems of a small sound field and weak sound stereo effect for ordinary TV audio technology. It incorporates Dolby surround sound to create a surround sound field with a sense of space and surround sound. The spectators were immersed in the movie. Through vocal enhancement technology, the vocal dialogue is naturally clear and the viewing sensation reaches the extreme. In addition to excellent sound quality, this TV is also equipped with a unique intelligent loudness, which is an intimate volume intelligent adjustment system that can automatically detect the signal amplitude, and automatically adjust the gain according to the signal amplitude can be heard at different sources, at different volumes To a balanced and clear voice. No matter if you change channels or insert advertisements, the sound will no longer flicker in the switch and will not affect normal viewing. Appearance analysis In addition to entertainment functions, the TV's value is reflected in the appearance. For example, in the living room, the TV plays the role of the protagonist. Whenever there is a guest, the first thing to notice is the living room. With the change of consumer demand, the young people's living room is more fashionable, and the old-fashioned TV modelling has been difficult to adapt to the trendy part, and the wild fashion TV modelling is very favored. The Thunderbird I55-U is a TV of this kind. Its design inspiration comes from the dynamic and fluid lines of modern architecture, and it presents a light visual aesthetic and style. At the same time, like a piece of art, it seems to be a beautiful landscape in the home. This TV also uses an ultra-narrow design in the frame processing. Its diamond-shaped section design matches the large 55-inch screen, resulting in an artistic frame-like effect. It is not only beautiful, but the ultra-narrow frame can visually increase the area of ​​the screen. , to bring a better sense of presence. The middle of the bottom edge of the TV is Thunderbird's Logo “FFALCONâ€. It is very fresh and concise, and the location just below Logo is a crescent-shaped breathing lamp designed for Thunderbird TV. When the TV is not turned on, the breathing lamp gently Bright and dark, moonlight-like fresh light. This station also uses a trendy hollow triangle metal base, the simple science and technology on the wind can give people a illusion of floating screen, beautiful. Look at the full front, look at the back, you can find this TV is different from other Internet TV, it's backplane is flat, the use of angular and bevel design, three of which are removable, all kinds of interfaces are hidden version removable Under the board, there are no redundant parts. This detachable backplane also hides the wire in it. Like the power cord in the figure, most of it is hidden in the groove. Only the end part is taken out. If the socket is closer to the TV, the effect is better. The simple and generous version allows you to bid farewell to all kinds of messy wires. Test summary Thunderbird I55-UI was born to take the high end. After a series of tests, this 55-inch Internet TV adopts the VA technology's high-contrast screen, 4K ultra-high-definition picture is clear and moving, rich colors, the whole ecological HDR technology is to enhance its brightness more than a few grades, especially Hollywood-class Dolby Vision. With high-quality picture quality, it is not too much in terms of sound quality. The Conchs sound system integrates hardware and software, high-pitched pleasing sound, full midrange, deep bass, combined with Dolby surround sound and vocal enhancement technology for viewing. , so that the sound quality officially went feverish. The combination of picture quality and sound quality gives the viewer the ultimate double experience. The main purpose of possessing many technological advantages is to exert force on the content. It is equipped with Tencent video, has millions of hours of massive copyright content, and all kinds of Hollywood cinema lines in the global broadcast-synchronization cinema line, synchronized with the cinema. On the line, first-hand see the latest resources. In appearance, this TV is based on the dynamic and fluid lines of the building, hollow base, no redundant backplane, brings light and visual appearance, and the moon-like breathing light brings a sense of agility. The Thunderbird I55-UI is like an exquisitely crafted piece of art. It has a smart appearance and an inner clarity. It brings an infinite experience when watching movies. The high-end name is unshakable. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions. 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