The United States and Gree have deployed smart home areas one after another: Millet has been involved in the competition in the second half

OFweek smart home network news in the United States, Gree and other brands have been deployed in the field of IoT smart home, and launched in the performance and price of the same competitive products, erode millet products cost-effective dividends at the same time, millet is also fighting back.

Following the release of rice cookers, sweeping robots, air purifiers Pro, and electric bicycles to assist folding bicycles and many other smart home products, Mijia also released laser projection 150-inch TVs, No. 9 balance car Plus and meters on June 28. Home sonic electric toothbrush.

The reporter learned at the scene that the Mijia Laser Projection TV 150 inch was developed by Xiaomi Ecolink's Fengmi Technology, adopting ultra-short focus design and ALPD 3.0 laser display technology. The best viewing size is up to 150 inches and the selling price is 9999. Yuan is only 1/5 of the selling price of Japanese products at the same level.

Comparison of reporters found that the current domestic short focal distance laser projection TV, can guarantee better brightness, contrast, color products, the price is generally around 3-10 million, high prices so that ordinary people have to be respectful and far.

Even so, but millet laser projection TV is only one-fifth of the same level of products, but compared with all previous Mijia products, Xiaomi Mi laser projection TV is still one of the most expensive products launched by the Xiaomi ecological chain. For Mijia Laser TV, Xiaomi sells through crowdfunding.

According to the site responsible person told reporters that the product began at 10 am on July 4 in Xiao Mi Mall, Mi Jia App, Mi Jia Youpin three platforms open crowdfunding.

As we all know, the concept of home theater has a long history. However, due to the limited size of traditional TVs, the traditional bulb projector has a short life span and is difficult to install, making it difficult for consumers to truly experience theater-level audiovisual experiences.

Two years ago, Xiaomi's ecological chain found Guangfeng Optoelectronics, which provides total solutions for more than 90% of the domestic laser shadow studios. After two years of research and development, it established the Mijia Laser Projection TV.


On the same day, Mijia also released the No. 9 balance car Plus. According to the site of the person in charge of Xiaomi, on the basis of the eight hardware upgrades such as battery life and weight-bearing, the No. 9 balance car Plus has expanded the functions of smart follow and remote control over the previous generation.

In fact, although it was said that the Mijia Platform was formally established for one year, from the perspective of time, it is still necessary to start from the official launch of the ecological chain in Xiaomi in 2014.

According to the data, since the launch of Xiaomi’s Internet model “for fever”, it has made major breakthroughs in the mobile phone business. While the Xiaomi model was successful, Xiaomi started the ecological chain plan and copied Xiaomi's model into 100 subdivided areas to fully develop the smart hardware industry.

Perhaps it is also the reason for the continued expansion of the Mijia brand, which was only one year after the founding of the Mijia family, and quickly reached the world's largest intelligent hardware platform. Xiao De, co-founder and vice president of Xiaomi Company, and Liu De, the head of Xiaomi's ecological chain, formally announced that the total number of networked devices based on the Xiaomi MIOT platform exceeded 60 million units.

"As IoT smart homes enter the second half of the competition, the growth of the company in the future will not only be hardware sales, but the importance of platform software services will also become increasingly prominent." Insiders told the reporter that the cost of new users is increasing. In the second half of the high Internet, eco-chain companies formed alliances to share user values ​​and to avoid companies fighting alone in fierce competition and becoming more competitive.

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