Hanwang Science and Technology Vice President approves iPad price reduction: Apple is on the way

On the afternoon of March 4th, the staff of Shanghai Zhonghao Electronics, on the first floor of Bainaohui, Xujiahui, was too busy. Hu Hao, a new sales employee, said that after the Apple iPad reduced its price by 1,100 yuan, the number of people in the store was much higher. It sold 4 units in a short time.

"16G is only genuine 2888 yuan, the original parallel is not only the price." The salesman said the "First Financial Daily" reporter said.

Apple iPad's sharp price cuts made Wang Bangjiang, vice president of Hanwang Technology and general manager of electronic paper books, feel full of urgency. Yesterday afternoon, he told the reporter on the phone that the companies in the local tablet PC market were hard-pressed. "Purely selling terminals, there can be no profit, even Samsung, HP, Lenovo will also be affected."

Samsung is the second largest tablet computer brand in the world. On March 5, Lee Don-Joo, Samsung’s vice president of mobile business, said that the company “must think about this further (price reduction)”.

Motorola's pressure is even greater. Its newly launched Xoom bare-metal device costs about $799, which is nearly $300 more than Apple's similar products. Lenovo Group spokesman Chen Danqing said yesterday that Le Pad has not yet been listed and the price is uncertain. However, the reporter saw on Taobao that a small number of shopkeepers peddled a 1G 32G hard disk Le Pad, priced around 4,000 yuan, more than 300 yuan more than Apple's 32G iPad.

"Apple is on the road to a broken peer!" said Wang Bangjiang, Hanwang's new tablet computer, will also be forced to reduce prices slightly. However, some local companies, especially non-branded, may quit the market because as of now, 70% of the market has been occupied by Apple.

The forecast report released by Gartner the day before yesterday conveyed the new panic brought by Apple. The report lowered the forecast for global mainstream PC shipments in 2011 because the tablet PCs are "pushing out" PCs, especially notebooks.

However, some people think this is a fuss. Representative Zhao Chuanyong of Shenzhen Taozhiyou Technology Development Co., Ltd., who has been acting as a representative of the "Pilcardan" tablet computer, told this newspaper that the closedness of the Apple platform has determined that it is impossible to dominate the world. Pierre Cardin has always had its own living space. The "Pircatan" tablet is an electronic brand developed by Shenzhen Pierre Fog Industrial Co., Ltd., authorized by Pierre Cardin's headquarters, and launched an iPad-like product two years ago.

The reporter consulted Amoy's Taobao trading record. “Pilkada” tablet PCs sold 53 pens in more than 20 days. However, the transaction record of the product in the past month does not reflect the impact of Apple's price cuts. Its main product price is nearly 2,800 yuan, which is only 80 yuan more than Apple's 16G product.

More cottage brand products are concentrated between 1400 and 2,500 yuan. Affected by price cuts, Apple's parallel channels 16G products have been forced to drop to around 2,600 yuan. An online shop owner engaged in purchasing is lamenting this reporter's reporter. There are still hundreds of parallel stocks in his hands. Apple suddenly cut prices, and he definitely has to lose.

"If the brand manufacturers simply follow Apple's price cuts, there will be no future and they can only squeeze their own living space." Wang Bangjiang said that we must find breakthroughs from other aspects.

Apple seems to have an advantage in terms of technology, price, service platform, etc. What breakthroughs are there? Wang Bangjiang said that although Apple is powerful, but many aspects of the product do not meet the Chinese consumer demand, it is not practical. If we can exert more efforts on the localization of content and services, it is not our imagination to succeed at home.