Withdrawing the panel business and developing its own brand, Gou Ting-ming reinvigorated Sharp!

“Why can't we get the panel back and do our own TV to be the best in the world?” Guotai Ming, president of Hon Hai Group, once again announced with the global media that Sharp would return to his former ambition of glory.
At the end of 2016, South Korea’s Korea Daily reported that Sharp will stop supplying Samsung panels and devote all its efforts to Sharp TV production, leading Samsung to claim against Kuroda Electric, a Japanese electronics component trader who purchased Sharp panels from China.
Although Mr. Gou clarified this, Sharp only raised prices for Samsung, did not stop the supply, but he also made it clear that "it (Samsung) can now achieve the world's first television, because Sharp sells panels to it!"
Even he said that, in addition to spend 61 billion yuan in Guangzhou cover panel factory, also consider then hit 70 billion US dollars to the United States to set up factories, boasted one, the outside world can not help but wonder, how exactly Guo Dong Sharp brand revitalization, accelerate sales pace? In particular, after he joined Sharp in March last year, he shouted out that in 2017, the global sales target for 10 million LCD TVs will be nearly 2 times that of sales in 2016.
Terry Gou chose China as the main battlefield for reshaping the Sharp brand, because it is the fastest and most fierce market in the global industry. At the Yunqi Conference in Hangzhou last October, Terry Gou mentioned that when Ma Yun shared his thoughts on new retail, new manufacturing and other trends, "I had a terrible panic..."
Selling TV, together with Ma Yun three parties all because of this group of SMEs understand more user needs, after buying Sharp, how to cut into the consumer market in the past is not good, as Guo Dong's biggest problem.
Until one day he approached Ma proposed Hon Hai, Sharp, Alibaba tripartite cooperation, combined with their respective advantages, China is rammed into the network television industry, consumers buy Sharp TV, you can watch video content captured Ali Pictures , or use a variety of sports, games, shopping applications.
In fact, this is the first time that Guo Dong sold television. But this time he is selling high-end brand Sharp, in addition to hardware value, through the Internet string of various content, services, I am afraid it is the key to winning in the future.
“Guo Dong has always said that we are not a destroyer of price but a value provider, which is a great challenge for Foxconn as a whole.” said Chen Zhenuo, vice president of the H-Group responsible for the business of Hon Hai.
Fighting and buying gas, appointing the first marketing chief to take advantage of Ma Yun and Sharp's participation in last year's Tmall Twins promotion for the first time. Guangguang sold more than 10,000 units on 70-inch TVs, and the sales amount exceeded RMB 130 million. .
Before the double-tenth year of last year, Hon Hai established the first marketing team to be established. It was hand-picked by Gou, who had 12 years of experience in the advertising industry in China. He used to engage in brands such as Haier and Peugeot. As a marketing director, he led young marketing and technology talents to become the core group of the Sharp brand.
Also foreign brands, Samsung last year's advertising budget of up to 600 million yuan, Sharp rarely advertise, and now return to the market, in addition to rival Hisense, Skyworth and other traditional home appliance giant, more music, as, millet and other Internet recruits, how to arouse consumer Sharp's attention?
Hon Hai cooperates with Hunan Satellite TV in China to launch the WeChat "Shake It" campaign on the New Year's Eve program. In combination with interactive games, as long as the old customers enter the Sharp TV model at home, they will be able to draw cash prizes and exchange new ones immediately.
In order to achieve results, the management of the factory rushed to the market to get close to the market. The supervisor of the plant had to become the market leader and bear the performance target. The organizational structure also changed. When the new marketing plan was launched, the team was recruited from various sub-groups. Various professionals, set up an ad hoc group.
In the 10 months since "Hongxia Love" had been married, Terry Goh repeatedly mentioned that the key to revitalizing Sharp is to allow "patents to be turned into technologies and technologies into products." But selling products is not enough. How to take market share seriously from the past? Thinking is the biggest challenge when it comes to value each user's "heart rate."
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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