[PConline News] Eleventh Golden Week has just passed. In the peak season of this year's home appliance promotion, the sales volume of small home appliances, including rice cookers and induction cookers, on the mainstream e-commerce platform reached 1.64 million units, and the overall growth was robust. In 2014, the overall growth of the small and medium-sized home appliance market was steady. The average amount of sales volume increased by 2% per week and it may become the key sales channel for small household appliances in the future. There are many online marketing campaigns, and the results are obvious. The interval between 8.18, Mid-Autumn Festival and National Day is short, and there is a clear diversion phenomenon. However, the promotion effect of National Day 2014 is still significant. According to AVC monitoring data, National Day The average weekly sales volume in the two weeks was higher than the 14-year sales by 30.1% and 21.5% respectively. During the National Day period, the sales volume of small household electrical appliances of all categories increased over that of the Mid-Autumn Festival. Among them, the growth rate of soya-bean milk makers was the largest. The scale of sales volume increased by as much as 53%, followed by electric pressure cookers and cooking machines, with an increase of more than 10%. Not only did it maintain a steady growth in scale, but the average price also rose significantly. In addition to the roasting machine, the average price of other small household appliances increased from the mid-autumn period, and the number of western-style small household appliances increased by 14%, of which the online juicer showed a steady upward trend in 2014 as a whole, and the market profit was worth looking forward to. Online high-end products for small household appliances are being continuously promoted. In the future, online small household appliances will no longer be low-priced dumped products, but more high-margin products customized for online consumers will enter the online market. New Heating E-cigarette Device
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